I run a lot of social media marketing campaigns – specifically on the paid side. Generally, the organization hiring me does their own organic social posting on Facebook, Instagram, Twitter and others and trusts me with their paid campaigns.

I’ve been neck deep in Facebook campaigns for years now. They reach a lot of people and still remain one of the top ways to connect with customers.

Instagram and Facebook ads are run through the Facebook ad platform. If you’re advertising on Facebook you have to switch off Instagram if you don’t want that as an option.

Twitter has a smaller audience that Instagram and Facebook, but their audience is loyal and hard to reach without targeting them on their platform of choice. Twitter ads are similar to those of Facebook and Instagram with some unique nuances.